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The site restaurantsanmarcos.com has the following in the web page, "El mejor ambiente familiar y comida mexicana." I noticed that the webpage also stated " Un menu delicioso que te encantara." They also stated " Siempre buscamos darle ese sazón casero a nuestros platillos. Porque nuestros platillos son preparados al instante. Cuenta con ambiente 100 familiar, con servicio de comedor y a domicilio. Nuestros platillos son preparados al instante, siempre buscamos darle el sazón casero, contamos con un servicio rápido pero cálido, ademas de precios accesibles." The meta header had restaurant san marcos as the first keyword. This keyword was followed by restaurante comida mexicana tijuana, comida, and tijuana restaurants which isn't as important as restaurant san marcos. The other words the site used was restaurantes tijuana. comida regional is also included but might not be understood by web crawlers.